Yesterday as I was driving to work, we had fog everywhere in the area in which I live. We where fogged in so to speak. Typical commute from my house to the nearest freeway takes about 10 minutes on a given day, yesterday, it took 25 minutes. Visibility was poor; I could hardly see more than 100 yard ahead of me and about the same distance behind me. This meant I was driving very cautiously; not at all confident about what was ahead of me. While I was driving through this dense fog a thought came to my mind, isn’t it true that business decision makers go through similar predicament when they are faced with an lack of availability of reliable, high quality data for decision-making?
Poor data quality means lesser visibility into performance of the organization; it also implies impairment of decision-making based on actual data. As with a fog, poor data quality means business decisions are done slowly, over cautiously and many a times based on gut feel, rather than factual data. Slowness in decision-making could mean possible loss of the edge business has over its competition. I feel that there is a lot common between driving through a fog and trying to run the business with poor quality data.
As sun rises and temperature increases, fog will burn out. In the same way effective data quality and data governance initiatives will help burn away the fog created by a lackluster data quality. Burning off the fog is a slow and steady process; all the right conditions need to exist before fog disappears. It is the same with addressing data quality holistically within enterprise. Right conditions need to be created in terms of executive sponsorship, understanding of importance of good data quality, clear demonstration of value created by data assets etc. before true fruits of data quality initiatives can be harvested.
Superior data quality and timeliness of availability of high-quality data has significant impact on day to day business operations as well as strategic initiatives business undertakes.